Durex— Le sexe en vrai 


Influence 


Now that 15-21 year olds no longer use condoms for their first sexual encounters, how can Durex provide them the education they need to enjoy safe, fulfilling sex?

Co-created with influencer Romy, the campaign is presented as a filmed social experiment, where participants must answer raw questions about their sexuality. 

Made of 4 episodes, the program provides answers to questions young people have about sex and its practises by collecting authentic, uninhibited testimonials. Influencer Romy brings her own perspective, in an educational, playful and of course, inclusive way.